Partner Brand Guidelines

Introduction

Welcome to the Truckin Digital Partner Brand Guidelines. As a trusted partner, your adherence to these guidelines ensures consistent representation of our brand across all platforms and communications. Truckin Digital is dedicated to providing advanced Transportation & Logistics ERP Software as a Service for various sectors within the trucking and logistics industry. This document outlines the proper use of our brand assets, messaging, and visual identity to maintain brand integrity.

Company Description

Truckin Digital delivers comprehensive ERP Software as a Service solutions tailored for:

• Trucking Carriers
• Dispatch Companies
• Freight Brokers (Truckload, LTL, Parcel)
• Supply Chain Solutions
• Risk Management / Safety
• Communications
• Planning
• Payroll
• Dispatch
• Repair Shop
• Accounting (A/R, A/P)
• Connected Services (EDI/API)
• Real-Time Visibility

See list of Features by visiting this link: Feature eBook

Core Values

• Innovation: Leading with cutting-edge technology.
• Reliability: Providing dependable solutions for critical operations.
• Efficiency: Streamlining processes to enhance productivity.
• Integrity: Maintaining transparency and trustworthiness in all interactions.

Name

• Approved Usage: Truckin Digital
• Prohibited: Trucking Digital, TruckinDigital, TruckingDigital

Logo Usage

• Primary Logo: Use the primary Truckin Digital logo in its standard color form on all official documents, marketing materials, and digital platforms.
  • Color
    
  • White
    
• Clear Space: Maintain a clear space around the logo equivalent to the height of the "T" in Truckin to ensure visibility and impact.
  
  
• Icon: Primary icon for usage:
  • Color
  • White
    
• Prohibited Uses: Do not alter the logo's or icon colors, proportions, or orientation. Avoid placing the logo or icon on busy backgrounds that impede readability.
  
  

Color Palette

• Primary Colors:
  • Truckin Blue: #3f5cb0

Typography

• Primary Font: Use of "Inter" font is recommended but not required for all headings and body text in digital and print materials.
  • Headings: Bold, All Caps
  • Subheadings: Medium, Title Case
  • Body Text: Regular, Sentence Case

Marketing Collateral

• Brochures and Flyers: Use the Truckin Blue prominently. Incorporate system images of logistics operations and technology in use.
• Presentations: Maintain a consistent layout with the primary logo, color palette, and typography. Use bullet points for clarity and high-quality images to support content.
  
  

Links

• For Trucking Companies: Use this link: https://www.truckindigital.com/features/carrier
  
  
• For Brokerages: Use this link: https://www.truckindigital.com/features/broker-features
  
  

Social Media

• Profile and Cover Photos: Use the primary logo and imagery that reflects our core values and services.
• Post Content: Share updates on innovations, industry insights, customer success stories, and company news. Maintain a professional tone and consistent visual style.
• Our Social Media Channels:
  • Facebook: https://www.facebook.com/truckindigital
  • Instagram: https://www.instagram.com/truckindigital/
  • X: https://twitter.com/truckindigital
  • YouTube: https://www.youtube.com/@truckindigital
  • LinkedIn: https://www.linkedin.com/company/truckin-digital
    

Co-Branding Guidelines

• Logo Placement: Position the Truckin Digital logo on the left and the partner logo on the right, separated by a thin vertical line.
  
  
• Color Harmony: Ensure that the color schemes of both brands complement each other. Use neutral backgrounds to prevent clashing.
  
  
• Joint Materials: Follow Truckin Digital's typography and color palette guidelines. Highlight the partnership's benefits and joint value propositions.

Press Releases 

Truckin Digital must approve any press release prior to publication or distribution. Press releases must include the following description: 

About Truckin Digital:

Truckin Digital is a Trucking Software ERP SaaS cloud solution for carriers and brokers alike. This innovative platform is designed to cater to the dynamic needs of the transportation sector from planning, dispatch, safety & compliance to accounting plus more.

For more information about Truckin Digital, visit our website at www.truckindigital.com or by phone at (866) 300-7701. You can also stay up to date on all things Truckin Digital by following us on Linked In, YouTube, X (formerly Twitter), Instagram, and Facebook.

Truckin Digital – The driving force behind your company.

Media Contact: 

Truckin Digital
(866) 300-7701
[email protected]

Compliance and Review

Adherence to Guidelines

Partners must adhere to these guidelines in all marketing, advertising, and promotional materials to maintain brand consistency and integrity.

Review Process

All co-branded materials should be submitted to Truckin Digital's brand management team for approval prior to publication. Contact [email protected] for submissions and inquiries.

Thank you for your cooperation and commitment to representing Truckin Digital faithfully and consistently. Together, we can achieve excellence and drive the future of transportation and logistics technology.